The Branding Process in Videos

One of the most misunderstood terms in business is also one of the most important. A brand is much more than a logo. Find out what it is and how to create it in this series of videos by various brand experts.







1. "The New Normal"

Summary:

1. This is branding:

• Find common topics that people care about
• What practices or methods stimulate/excite people around these topics?
• Have authenticity

     2. 7 Steps to New Normal Branding

• Assume nothing
• Empathize with your "customers,"
• Advocate for something
• Invest in relationships with your customers
• Curate for different audiences
• Be a teacher
• CARE! Apply action to a societal problem

2. History and Meaning of Branding


 3. Apple's Brand and the "Think Different" Campaign


4. The Brand Platform: Personality and Pillars


5. What are your brand channels?


6. The Brand Execution

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