One of the most misunderstood terms in business is also one of the most important. A brand is much more than a logo. Find out what it is and how to create it in this series of videos by various brand experts.
1. "The New Normal"
Summary:
This is branding:
Find common topics that people care about
What practices or methods stimulate/excite people around these topics?
Have authenticity
2. 7 Steps to New Normal Branding
Assume nothing
Empathize with your "customers,"
Advocate for something
Invest in relationships with your customers
Curate for different audiences
Be a teacher
CARE! Apply action to a societal problem
2. History and Meaning of Branding
3. Apple's Brand and the "Think Different" Campaign
4. The Brand Platform: Personality and Pillars
5. What are your brand channels?
6. The Brand Execution
Hope you enjoyed and learned something! If you're a small business, join our small business forum on LinkedIn to share ideas and learn from other businesses.
Read time: 3 minutes We're hearing a lot about "big data" these days. It's a trend that big companies have the resources to utilize, but what about data analytics for small business? How do they tap in to "small data" in order to leverage big results? 1. Google Analyticsis the most widely used dashboard because of its all-encompassing data capabilities (and free cost). GA bridges the gap between social data and data from your other web properties, as it allows you to track website traffic and conversions to and from your various social accounts. Multi-channel funnels allow you to see the percentage of conversions that come from your social accounts and other sources. Plus, the experiments toolset allows you to test methods of traffic-driving and calls-to-action.
2. Brandwatchmonitors conversations that involve your brand across all social media platforms. You set up a project that relates to your company, a product, or a topic. Your dashboard then monitors volume of mentions, which platform the mentions come from, and overall consumer sentiment. Demographic indicators can break down the conversations by gender, device, job title, and geographic location. Starts at $800/month.
3. Hootsuiteis a comprehensive service allows you to control and analyze all of your accounts on one dashboard. Schedule posts uniformly across platforms, then customize the data a plethora of ways. Hootsuite pulls data from Facebook Insights, Google Analytics, Google+ pages, Twitter profiles, as well as your custom data criteria, and allows you to print attractive and understandable reports. The free version allows up to five profiles and a limited analytic capability, and the Pro version starts at $8.99/month.
Buffer's Dashboard
4. Buffer is basically Hootsuite. For a comparison of the two services, check out this post. Buffer starts at $10/month and ranges up to $250/month for large business needs.
5. SproutSocialis much like Hootsuite and Buffer, where it includes scheduling, analytics dashboards, and team collaboration. But Sprout provides a CRM capability, so you can edit contact info, and target specific customers for campaigns. The analytics dashboards are designed to be easy to read and easy to present, complete with custom branding and data export features. Standard accounts start at $39/month, and premium is $99/month.
6. Radian6 is the analysis platform for Salesforce Marketing Cloud. You can monitor conversations by keywords, topics, and mentions. The dashboard then analyzes trends and allows keyword comparisons, demographics sorting and influencer profiles.
7. Moz Analyticsprovides a comprehensive dashboard for all inbound marketing tactics, and their effects on your SEO. It combines (and segments) data from your social, search, content, and brand channels, then gives you actionable insight into which areas you can improve and how to actually do it. Starts at $99/month.
So there you have it, 7 ways to monitor social data for your business. Of course, all of this can be quite time consuming, (our shameless plug) which is why you should hire someone to do it for you, like us!
One of the most misunderstood terms in business is also one of the most important. A brand is much more than a logo. Find out what it is and how to create it in this series of videos by various brand experts.
