5 Reasons Businesses Can't Ignore Twitter

It's hard to believe, but it's already been 7 years since the launching of Twitter in July of 2006. Today, the social networking site has more than 500 million registered users, and is currently one of the top 10 most visited sites in the U.S. and the world.  

The sheer usage and momentum of people beginning to use twitter could be reason enough to build a twitter account for your business. But in today's marketing atmosphere, targeting your message for a specific audience to create a conversation trumps the mass consumption billboard advertising of yester-year. 



Here are five reasons you cannot ignore twitter for marketing purposes. 

1. Connecting to Customers

Connection is the main purpose of social media. You should be able to engage in conversation with your customers or your target audience. Make sure your customers know that they can engage with you on Twitter by replying quickly to mentions and questions. 

2. Branding

Your Twitter brand should convey an image of openness and personality, relative to your offline brand. This ties in to your overall engagement. Do your interact with others by retweeting or mentioning? Do you provide links to valuable and engaging content? That's what top Twitter brands do. 

3. Feedback

You should also use Twitter to listen. What does your audience do, read, and watch in their spare time? Use analytic tools to monitor trends and behaviors. If that's too much to keep track of, hire an agency that can track your engagement and tweek your strategy. 

4. News

This ties into engagement and conversation. Keep your audience aware of your latest offers and events to maintain and motivate that engagement.

5. Loyalty

After you've engaged with your customers, answered their desperate cries for help, and tantalized their senses with epic photos and neat videos, you've successfully built brand loyalty. Your followers will not only share your content with their followers, but they'll tell their friends about you offline, using their own voices. Ultimately, that's what you're after, right?